Know the key benefits of a mobile-friendly website

Updated: Apr 7, 2018

A mobile-friendly or mobile-optimised or responsive website is a must to any business in this modern business world. Especially if the primary marketing functions of a business are carried out online, then having a cross-device compatible web presence is unavoidable! For this need, many new businesses in London and around the world are now looking for such website builders.

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Responsive Web Design




Major reasons for the demand for Mobile-Optimised Web Design

  1. The Internet is evolving day-by-day and your customers find and access your site using various ways including using tablets, smart phones, notebooks, PCs & etc.

  2. Placing an order online has been made easy with mobile-optimised checkout facility. We don’t need to take a separate action anymore to place an order using a Desktop / Laptop computer after viewing the product on a smartphone, rather we could straightaway place the order using our smartphone if the merchant’s ecommerce website is properly optimised for mobile checkout.

  3. A growing population using social media as their daily digest can find your offerings online with ease. e.g. A potential customer diverted via a Facebook advert can easily land on your website just using her smartphone. So if your website is not optimised for mobile devices then there is a great chance for you to lose her just because of the site was not user-friendly.

  4. Noticeably, this year in April we could see Google has rolled out its mobile-friendly update that promises boosting the ranking of mobile-friendly pages on mobile search results. So having our web pages mobile-optimised becomes an important target for us now.

The benefits of having a Mobile-Optimized website


1. To offer your customer a positive user experience of your site

  • Your customer can look-and-feel that your site is modern and usable.

  • The end user can view your site on almost any device including tablets, smart phones, notebooks, PCs.

2. Your reach for your target customers increases

  • Your target reach actually increases compared to using a traditional kind of a design for your site, that means you can not only reach a user who uses his laptop to view your site but also an iPad user who views your tweet on twitter, clicks and lands on your site.

3. Increased stickiness

  • If your website is user-friendly and good looking, then there is lot more chance for the customer to spend time in navigating from pages to pages within your site. Even though if you have a great content to read and take action, in case if your website is not mobile-friendly it might prevent the user from taking that valuable action that is to read through your pages and they might simply bounce away.

  • So a mobile-optimised site would help reducing the bounce rate on your website and thus increase the average page views.

4. Faster loading of your site

  • The downloading speed of the site also poses a great deal on the interest of a user in viewing your site. If the site is loading slowly a new visitor would probably quit from viewing the site.

  • A mobile-friendly website favours loading your site quicker than a traditional kind by simply using the minimum web resource that is required to display the site without compromising the visibility of the content that needs to be displayed.

5. A competitive advantage over your competitors

  • You would definitely enjoy a competitive advantage over your competition in terms of accessing and using your site by a potential customer. If you have a website you may simply compare and see with the ones of your immediate competitors then you can feel the difference if they have the mobile-optimised websites. Research says, about 1/3 of the online retailers in the UK don’t have a mobile-optimised web presence yet.

Are you looking for such web presence to your business? Are you a start-up business and looking someone to assist you with designing your website, then here we have a Special Offer for you!
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